It’s no secret that slow loading pages mean you’re missing out on hundreds of sales. In fact, research carried out by KISSmetrics, reports that for every one-second delay in page load speed, your conversions will drop 7%. So for an average store generating $50k per month, that could mean $42k in lost revenue per year. But the bigger the store, the bigger the potential losses, just add another zero to those numbers and the losses look scary.
Even as far back as 2006, Amazon reported that for every 100 milliseconds they sped up their website, they saw a 1% increase in revenue. But since 2006, the average attention span of a web visitor has plummeted to just 8-seconds, so if your page loads in over 4-seconds, you have just 4-seconds left to impress them enough to stay and buy.
So what if you could slash 2-seconds off your load times? That would mean a potential 20% increase in revenue, based on Amazon’s findings.
Or you could see results similar to a more recent study by The Performance Beacon, who found pages that load just 1-second faster, experience a 27% increase in conversions.See how much faster your site could load on our demo store
Google openly states that sites with a faster page-load speed will rank better because they offer a better user experience.
And another thing, The Performance Beacon’s study also found that a 1-second increase in page load increases bounce rate by 56%, and as you likely know, bounce rate is a significant ranking factor for SEO.With this in mind, it’s imperative that your site load speed is optimized because not only do you get improved conversions but also more traffic when you improve your page-load speed.
If you’re running AdWords, your quality score directly impacts how much you pay per click. And a significant factor in your quality score is your page load speed. Google penalizes you with expensive clicks if your site loads slowly. This is nothing new, but Facebook is about to roll-out the same penalty as part of its quality scoring system for paid ads.But if you reduce your page load times, you’ll be rewarded with lower CPC’s and higher conversions which mean you can outbid and outmaneuver your competition at every turn.
Please ask us first if your Theme isn’t listed here yet, we’re adding more all the time.Ramp up your conversion rate, reduce your cost-per-click and improve your SEO rankings by installing SpeedBoost Ninja today.