Why Should You Start A Shopify Store?

Launching your Shopify store can be an intimidating venture if you’ve never done it before. That’s why we’ve written this article to answer your most asked questions regarding Shopify.

We cover a range of topics like what industries benefit the most from Shopify and why it’s outperforming its competitors, as well as provide the key first steps towards breaking into the world of eCommerce.

So if you don’t know where to start, keep reading to learn how you can launch your Shopify store.

What is Shopify Used For?

Shopify is a one-stop eCommerce platform for businesses of all sizes and niches from all industries.

Their numerous tools and features, designed to make running and managing an eCommerce shop easy, allow them to stand apart from their competitors. By integrating everything from product listings and inventory management to payment processing and shipping, Shopify simplifies management for business owners.

Businesses across various industries use Shopify to power their online stores. Some examples include:

  • Retailers: Brick-and-mortar stores that want to expand their reach by selling products online.
  • Artisans and Craftsmen: Individuals who create handmade goods and want a platform to sell their unique products.
  • Fashion Brands: Clothing and accessory brands that use Shopify to showcase and sell their collections.
  • Digital Product Sellers: Entrepreneurs selling digital products like e-books, courses, or software.
  • Subscription Services: Companies offering subscription boxes or recurring services can manage subscriptions and payments through Shopify.
  • Dropshipping Businesses: Sellers rely on suppliers to ship products directly to buyers, offering benefits such as lower startup costs and reduced risk.

Its all-encompassing toolkit and beginner-friendly interface make it a suitable choice for any eCommerce website.

Why is Shopify So Popular?

On top of its versatility and easy-to-use design, here are three additional reasons why 4.6 million online stores choose Shopify compared to their competitors.

  • Scalability: Its scalability allows businesses to grow seamlessly, from small startups to large enterprises.
  • Apps and Integrations: Shopify boasts an extensive ecosystem of apps and integrations, enabling users to customize their stores and add functionalities such as marketing tools, analytics, and customer service enhancements.
  • Customer Support: Shopify provides 24/7 customer support through live chat, email, and phone. Plus there are extensive resources like help documentation, community forums, and educational materials to help troubleshoot common issues and setbacks.

Now let’s move on to the specifics of starting your online store with Shopify.

What Do You Need to Launch your Shopify Store?

To launch your Shopify store, you’ll need a well-defined product idea that addresses a market need or targets a specific niche.

For help on this step, read this article to Find Winning Products.

Once you have validated the demand for your product or industry, you should start establishing your brand’s identity online. A memorable business name and a custom domain name are important pieces that the public will associate with your online business.

Picking a domain doesn’t have to be complicated when we walk you through everything you need to know. Check out this free blog for a step-by-step guide!

Choosing the right Shopify plan is essential to access the features that align with your business goals. For beginners, typically their basic plan is perfect to sell online. You can review their pricing plans here which include a free trial!

After you’ve set up your Shopify account, you’ll have to choose a Shopify theme. This theme contributes to your brand’s identity and how you choose to customize your new Shopify business.

A good theme is more than just aesthetics; it’s about creating a seamless user experience. Shopify includes a theme library home to 17 free themes and 171 paid themes. While each is customizable, they’re also overused.

That’s why we recommend using Shoptimized for solo entrepreneurs and new business owners who don’t want to break the bank.

Shoptimized is designed to optimize conversions with over 30 built-in features that don’t require extra fees. Plus, its load times are lightning fast ensuring your product pages hold your shopper’s attention. Shoptimized was designed to be mobile-first, meaning your customers who shop from their phones will have a positive experience.

See why other successful business owners trust Shoptimized for their Shopify stores here.


While starting your online store can be an intimidating journey, the experience gained and the potential profit to be earned are definitely worth the risks and hard work. There are so many resources and free tools to help you launch your Shopify store just like this article filled with hidden gems and secrets designed to help you succeed.

Read The 5-Step Idiot-Proof Plan to Becoming One of the Best Shopify Stores and Unearthing Massive Hidden Profits for actionable next steps to launch your Shopify store.

To kickstart your Shopify store, you’ll need a compelling product idea, a catchy business name, a custom domain, and the right Shopify plan. But the key to setting your store apart is choosing the right theme. Shoptimized is the perfect solution for those seeking a theme that not only looks great, but is also optimized for conversions and mobile shopping.

Start boosting your sales with a store that stands out and converts by downloading Shoptimized today!

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Bradley Long

Bradley Long

Bradley is a Conversion Rate Expert and store owner since 2005. He’s helped some of the world’s most sophisticated brands to double and sometimes triple their conversion rates. He architected the #1 unofficial Shopify theme, Shoptimized™ and is also CEO of Funnel Buildr, the perfect tool for massively growing your store’s Average Order Value.

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