The 7 Biggest Blunders of Conversion Rate Optimization
The CRO landscape is littered with misinformation about what you should split-test to grow your Shopify store. The problem is that there are so few case studies publicly available (for obvious reasons), that the same advice is re-hashed, recycled and repeated across...
read moreHow to Write Product Descriptions that Sell: The Ultimate Guide Part 2
Product Description Archetypes: The Shortcut to Selling Damn Near Anything If you haven't checked out the first part of this two part series, go read it now. In this article, we’re going to go over some of the product description gems of the internet that really nail...
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How to Write Product Descriptions That Sell: The Ultimate Guide Part 1
Laying the Foundation for your E-Commerce Store Empire AKA...What You Must Understand About Writing Product Descriptions to Be Successful Online One of the biggest conversion-killing mistakes I see store owners make is lazily copying and pasting their product...
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How to Do Free + Shipping Funnels Without Attracting Freebie Seeking Timewasters
It's no secret that free + shipping offers or "tripwire" offers are a surefire way to rapidly acquire new customers and gain market share. But do they bring you the wrong kind of customers? First, let's talk about how these types of offers work... Tripwires These...
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“7 Shopify Tools to Skyrocket Your Average Order Value”
It’s no secret that making more revenue from each and every order that your store gets is the difference between whether you lose money or profit. If you’re only selling one product for every order you get, then your store will struggle (unless you have huge margins)....
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E-commerce Emails That Sell
There’s a lot more to e-commerce email marketing than arbitrarily sending promotional emails and an automated cart abandonment email or two... But this is where most e-commerce store owners stop short, often because they’re flat-out doing all the other things that...
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