Psychological Pricing Examples in Ecommerce (Turn Your Browsers Into Buyers)
Psychological pricing is a huge market research industry. It’s no secret that the way people perceive your prices affects your conversions either negatively or positively. Large retailers have spent years and years of research and billions of dollars collectively...
Does Free Shipping Increase Sales? (Yes, But…)
Does free shipping increase sales? What’s the one word people go crazy over? If you said “sex”, you’re a pervert. Kidding, it’s a good answer. That was actually most of my team’s answer when I asked them. I work with a bunch of perverts. But many people would say...
Free Plus Shipping Examples (Without Attracting Freebie Seeking Timewasters)
In this article, I’ll show you free plus shipping examples for your store. It’s no secret that free plus shipping offers or “tripwire” offers are a surefire way to rapidly acquire new customers and gain market share. But do they bring you the...
Are You Addicted to the Cocaine of e-commerce?
Ask your doctor how to stay healthy, and (hopefully) the response will be, “eat plenty of fresh fruit and vegetables and take regular exercise.” But despite what’s common-sense to most of us, the rush of cocaine is just too alluring for some. The instant-high of good...
Free Shipping vs Threshold – At What Point Should Delivery Cost?
We’ve all clicked onto an e-commerce store, found something we wanted, popped it in our shopping carts and then got to the checkout, only to discover the cost of shipping is nearly as much as the item itself or just unreasonably high. At which point, the site exited...
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