One of the most effective way to help sales on your website is through product reviews. Surveys show how important online reviews are to potential buyers. An online store with no reviews is a huge red flag. One of the ways to encourage people to leave reviews is to make the reviewing process as easy as possible. Make the button to leave a review visible, or send an email requesting a review after the consumer receives their order.
- Sending an interested visitor of your products to your product pages without having a customer review on that page has a likelihood of making the person not to buy.
- Don’t ask that your customers take too many steps to leave a review. It will hamper their chances of doing so.
- You should take the initiative to ask your customers to leave reviews of your products through email. But do so after they have used the product.
“Surveys have shown that online reviews influence 90 percent of customers’ buying decisions in some way.”