How to Encourage Product Reviews on Your Website

One of the most effective ways to help sales on your website is through product reviews. Surveys show how important online reviews are to potential buyers. In addition, an online store with no reviews is a huge red flag. However, you might be able to avoid that by reading a  thing or two on how to encourage product reviews on your website.

Always remember that stores that don’t have a review will leave bad tastes to most of the visitors. Some visitors will usually think that the store isn’t legit or a scam if they can’t find any reviews. Because product review is very crucial if you are doing a dropshipping or an online store. In fact, this can be a basis for any visitors who would want to buy from your store as well.

One of the ways to encourage people to leave reviews is to make the reviewing process as easy as possible. There are lots of ways to get a higher chance of getting product reviews every time a customer bought something from the store. Like making the button to leave a review visible, or send an email requesting a review after the consumer receives their order.


Key Takeaways:

  • Sending an interested visitor of your products to your product pages without having a customer review on that page has a likelihood of making the person not buy.
  • Don’t ask that your customers take too many steps to leave a review. It will hamper their chances of doing so.
  • You should take the initiative to ask your customers to leave reviews of your products through email. But do so after they have used the product.

“Surveys have shown that online reviews influence 90 percent of customers’ buying decisions in some way.”

Read More: Crealytics | How to Encourage Product Reviews on Your Website

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Bradley Long

Bradley Long

Bradley is a Conversion Rate Expert and store owner since 2005. He’s helped some of the world’s most sophisticated brands to double and sometimes triple their conversion rates. He architected the #1 unofficial Shopify theme, Shoptimized™ and is also CEO of Funnel Buildr, the perfect tool for massively growing your store’s Average Order Value.

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