Picking a Domain for Your Ecommerce Store

Picking a domain for your e-commerce store is one of the most important decisions you’ll make along the path of your business. It’s the first contact a customer will have with your business: Your name. When people start a business, especially online, some suggest you should get your store up as fast as possible, sacrificing […]

eCommerce Branding (How to Build An eCommerce Brand That Will Stand The Test of Time)

What is e-commerce branding and why is it important? If you want to be in e-commerce for the long-haul and build something meaningful rather than a fly-by-night drop shipping business reselling cheap Chinese trinkets, you must build a brand. Building a strong brand pays off, this is because shoppers freely admit they will pay more […]