13 Problems Your Shopify Store Has and the Best Shopify Apps to Win Back Your Sales

What are the Best Shopify Apps that I Need?

There are thousands of Shopify apps to choose from. It can be overwhelming trying to figure out which ones are the best Shopify apps that actually make you more money.

Yeah Bradley, show me the best apps so I can just click a button and make more money!

Slow down there, boss. Hang with me.

There are plenty of Shopify apps that save you time and therefore money, but the focus of this article is to walk you through the problems you may or may not know your store is plagued with.

There are different types of problems. The worst of being the problems you don’t know that you don’t know.

After I explain the problem, I’ll tell you why it matters. Then I’ll show you the best Shopify apps I have used routinely to boost conversions on my Shopify stores (in addition to the built-in apps you get with the Shoptimized™ Theme, the best converting Shopify theme).

The important thing to remember here, especially when you’re starting out is to test each app for your own Shopify store, your market, and your customers. If you install it and it doesn’t give you a return on investment, then uninstall it. The cost of multiple Shopify apps can quickly add up, even if they are the best Shopify apps, so they must be ROI positive to make the cut.

Problem #1: People abandon their carts

Depressingly, between 60 and 75% of all shopping carts are abandoned according to The Baymard Institute.

Worse still, a study by SAP Hybris reports that 99% of visitors won’t buy on their first visit. This inevitably means trillions of dollars of merchandise will be left behind this year.

Why It Matters

According to Barilliance, 63% of abandoned carts are potentially recoverable with a series of well-executed cart recovery emails.

Having read tens of thousands of Hotjar exit poll surveys, for both my own sites and dozens of consulting clients, the number one reason people abandon their cart is surprising them with shipping costs.

People hate shipping costs that they feel are unreasonable, they’re a complete conversion killer.

Best Shopify Apps to Solve it

Email Marketing Platforms

We go into this topic later on in the article, but for now, understand there are a few options for email marketing platforms that will help you recover your abandoned carts with high success.

Facebook Messenger Follow-up

With SegMate, you can basically integrate Facebook Messenger with your Shopify store and any landing pages. As soon as your visitors interact with the bot, they are added to the SegMate broadcast list.

You can then use SegMate to broadcast messages to your entire audience or segments of that audience, based on tags or other criteria.

This makes SegMate amazing at sending cart abandonment recovery messages.

So how do the metrics on FB Messenger stack up to email? Enough to convince Neil Patel to stick with it. During his experiments with Facebook Messenger automation, he had an 88% open rate and 56% click-through rate!

Combined with a well thought out retargeting ad campaign, this creates a killer follow-up conversion rate to secure those sales from customers that you thought were already goners.

Plus, you can use SegMate to sell your product right from within Facebook Messenger.

SMS Alerts

Finally, if you want to take things to the next level, send an SMS to cart abandoners. If you email platform doesn’t offer SMS, use SMS Notifications which integrates with Shopify. SMS open rates wallop email with up to 98% open rate, so it’s a no-brainer.

Further Reading

If you want to learn more about cart abandonment, I highly recommend you check out the other piece we wrote that’s entirely focused on the subject.

Problem #2: Your customer service has no chat ability

It’s no secret that adding live chat to your Shopify store creates trust in your visitors’ minds. The instant feedback that live chat provides is a huge convenience and trust factor for a prospective customer whether they actually use it or not.

Why It Matters

Here’s the thing, if a visitor uses your live chat but no one responds, it’s a complete conversion killer. Make sure it’s staffed during your peak traffic hours (see Google Analytics for this info as peaks are often outside of office hours).

They’re comforted by being able to giet in touch with you and that there are real people behind the site. But here’s what’s interesting, it has that affect whether they actually use it or not. The mere presence of live chat is a valuable trust builder.

Best Shopify Apps to Solve It

Tawk.to – Live Chat

If you want a free option, then Tawk.to is a great solution but if you want something that integrates with your helpdesk, then use Freshdesk’s solution.

SegMate – Facebook Messenger Bot

However, If you want to amp up your chat marketing to the highest level of convenience for your customers, check out SegMate.

Again, while it’s not in the app store, integration is a breeze.

SegMate lets you create a Facebook Messenger bot for marketing, sales, and support. It’s easy and free. And again, once you connect with your customers on Facebook messenger, your open rates are insanely higher compared to email.

Problem #3: There’s no love (or trust) for your products

Social-proof is one of the 6 key principles of persuasion outlined in Dr. Robert Cialdini’s bestselling book, ‘Influence, the Psychology of Persuasion’.

The book demonstrates that people are especially likely to perform certain actions when they relate to the people who performed the same actions before them.

For this reason, you need to be collecting reviews from your first sale to build trust and credibility via social proof.

Why It Matters

When you don’t have any reviews for your products, it creates an “us versus them” mentality. Sure, a customer will be might be persuaded by your product description. But the buyer still has to take your word for it, which usually isn’t as good as a customer’s word.

What does the customer have to gain by praising your product? Well, not much. But what do you have to gain by praising your product? Oh, yea, money in the bank.

Are you starting to see who you would be more likely to believe?

Best Shopify Apps to Solve it

Loox – Photo Customer Reviews

My favorite app for this is Loox.  Firstly, because it’s free. Second, it invites users to send in a photo of them holding/wearing their purchase in return for a discount coupon off their next purchase. When your prospects see real people using the product, it’s so much more powerful than just a simple written review.

On top of that, the paid version allows you to import reviews from AliExpress, so if you’re dropshipping from there, you can leverage other customers’ reviews until you start getting your own.  This gives your Shopify store instant credibility.

Problem #4: Your store isn’t winning any popularity contests

Like persuasion expert, Dr. Cialdini says, people will do things that they see other people are doing. It’s a fundamental of human persuasion, so we built in a notification pop-up that randomly displays sales from your Shopify store.

Why It Matters

If your prospects see a buying frenzy, they’re more likely to join in.

Best Shopify Apps to Solve it

Shopify apps like Sales Pop Up do a great job but The Shoptimized Theme has this feature built-in for no extra cost.

Swell – Loyalty and Referrals

If new customer acquisition has been your sole focus, you might be shocked to learn: It costs roughly 5-25X more to bring in a new customer than it does to sell to an existing one.

Swell is a refer-a-friend and loyalty app to boost your back-end profits. One of the best ways to pre-frame a prospect’s mindset is having a recommendation from their friends or family.

When offering loyalty rewards, there’s a great way to grow your customer base

Referral Candy – Referrals for Shopify Store Owners

According to Texas Tech University, 83% of customers say they are willing to refer a product or service after a satisfying experience.[*]

But only 29% of them actually do. This is because A) People are busy and/or lazy and B) there’s usually no system in place to remind them.

With an incentive and a reminder, Referral Candy makes it easy.

LeadDyno – Affiliate Marketing Made Easy

LeadDyno - Affiliate Marketing Made Easy

If you aren’t in-the-know with what affiliate marketing is, it’s basically letting other people sell your products for you. They get a percentage of each sale they bring your way via a unique URL link. It’s a great way to get eyes on your products and dollars in your wallet.

The biggest problem for more e-commerce stores starting affiliate programs is that their relationship network just isn’t there. The proverbial Rolodex is full of spiderwebs.

So there is no one to join the ‘cool club’ of promoting your product and you’re left again to sell your products on your own.

LeadDyno gives you a full-fledged affiliate portal.

Problem #5: You aren’t trying hard enough to get your customers to buy stuff

Scarcity is one of the key principles in selling. It can be often overused but if you have a believable reason (High demand, expiration of deal, no longer for sale) then it can create a sense of urgency to make visitors turn into buyers.

Why It Matters

You need to give customers a reason to act now rather than later.

Most, if not all purchases are made with a certain amount of emotion. A large part of that emotion is the fear of loss. Let them know (ethically finding a valid reason) as to exactly why they will miss out if they don’t act now.

Best Shopify Apps to Solve it

Our Shoptimized™ Theme has this built right in, but if Smar7 Apps’ Scarcity Countdown Timer is great if you’re using a different theme.

Problem #6: (Ironically) You’re trying too hard to make customers buy stuff

Most people try to push every single product onto a customer thinking, “the more they see, the more they’ll buy!” But that’s simply not true. You shouldn’t try to sell everything to everyone to try and increase your conversion rate.

Why It Matters

Even if your conversion rate doesn’t take a nosedive, your lifetime customer value often will. This is because your customers may have persevered and made it all the way through your checkout but the experience was tainted by the irritation of your cross-sell pop-ups.

Best Shopify Apps to Solve it

There are a bunch of so-called upsell Shopify apps in the Shopify app store but the truth is many of these apps mainly only cross-sell. The fact that they don’t understand the difference between cross-selling and upselling should set off alarm bells.

We’ve tested almost all the Shopify “upsell apps” and they’re all effective at increasing your AOV by getting people to buy more items. But the problem is the increase is often at the expense of your conversion rate and lifetime customer value.

Be careful not to focus on improving your AOV (Average Order Value) to the detriment of your Conversion Rate.

This is because they mostly rely on pop-ups that push the cross-sell offers in front of the user.

What’s more, Shopify store owners often fail to configure even the best Shopify apps with highly relevant cross-sell offers. These both detract from the user experience and in turn, causes a drop in conversion rate…

No Bueno.

Ever had the experience of being pre-sold on a magazine subscription at the checkout register? Or about a credit card that will get you 10 cents off your $10 purchase?

You stand there thinking, “Just get me the hell out of here!”

The holy grail of Shopify cross-selling is doing it post-checkout because this eradicates the risk of someone abandoning their order like with the other pre-checkout apps.

UpliftHero – The Best Shopify App for REAL cross-selling

So after trying every Shopify app made for “upselling”, we decided to create an app of our own built on all our own testing called

Our app helps cross-sell without losing your customer’s loyalty by displaying the cross-sells immediately below the Add-to-Cart button instead of in an annoying pop-up.  It’s designed to still get noticed but is totally non-invasive.

UpliftHero helps improve your AOV without detracting from the user experience or destroying conversion rates as others do.

One-click Upsells

Once you’ve secured the front-end purchase offering a cross-sell or upsell immediately after purchase is a surefire way to boost your average order value by 60% or more.  Your customer simply has to say yes or no to the offer you put in front of them.

We explain how to create these powerful funnels here and the perfect Shopify app for easily creating them is Funnel Buildr.  Its great value, robust, easy to use and will transform your business.

Problem #7: Your Shopify store is too slow

High-speed internet connections, even on mobile have trained us to become increasingly impatient. So, if your page or images take too long to load, it’s game over.

Why It Matters

Slow loading pages kill your conversion rate. In fact, a 1-second delay leads to a 7% loss in conversions.

Still not convinced? Check out these past surveys:

  • More than 83% of people expect a web page to load in 3 seconds or fewer.
  • More than 40% will abandon a web page if it takes more than 3 seconds to load.
  • If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost $2.5 million lost in sales yearly.
  • 73% of mobile internet users say they have encountered a website that was too slow to load.
  • Conversion rate increases by 74% when page load time improves from 8 to 2 seconds.
  • More than 73% of consumers won’t return to a website if it doesn’t load properly on their mobile devices.

Having an optimized storefront is key. So how can you better increase your store’s load times?

Best Shopify Apps to Solve it

As well as a rapidly-loading Shopify theme, you need to make sure your images are optimized to keep your page-load times under 2-seconds. Use Minifier to optimize your image size for rapid loading.

Speed Boost Ninja

Or if you want to take your Shopify store speed to the next level, check out our own app Speed Boost Ninja.

Our app does what Minifier can do but it also solves an issue with Shopify’s liquid code (aka slow loading page code that kills your conversions and search ranking) that all themes suffer from.

Speed Boost Ninja can:

  • Instantly boost your conversion rate with page-load times under 2-seconds
  • Up to 4 x faster page-load speeds let you leapfrog your competition with an improved Google PageSpeed Insights score and better search rankings
  • Lower CPM’s and cost-per-click on your paid ads through better quality scores

Problem #8: You don’t know how people respond to your store

Imagine the ability to stand over your customer’s shoulder and being able to watch them navigate your site and hear them as they complain to their significant other about how it’s impossible to find what they’re looking for.

Well, you don’t get to be that intimate with your customer. But you can find out a good bit of information from them.

Why It Matters

Once you know what’s killing your conversions and you fix it, double-digit improvements are the norm. And who wouldn’t want that?

Best Shopify Apps to Solve it

Hotjar lets you truly understand your visitors and get direct feedback from them. Without it, you’re shooting in the dark with any improvements you make to your site. But with Hotjar, your visitors will show you via heatmaps or visitor session recordings how they’re behaving on your site.

Although it’s not technically a Shopify app, Hotjar, is quickly installed with a simple line of Javascript code added to your theme. It’s by far and away the most powerful tool in your arsenal.

And with Hotjar’s feedback polls, surveys and user testing, you can ask visitors directly what stopped them from purchasing. Once you know this, you can fix the issue and voila…you can increase your conversions.

I’ve used Hotjar since it launched to uncover usability issues hidden in plain sight as well as sales objections killing conversions for my own sites and my consulting clients too.

I haven’t even scratched the surface here with how to use Hotjar to grow your business. It’s such an important tool for me that my Conversion Rate Optimization training course dedicates an entire module to this alone.

Problem #9: You aren’t building an email list of potential customers

To simple Shopify store owners, email marketing may seem ‘iffy’ or ‘a bit dated’. With social media growing at an insane pace, email seems like it’s the parent that’s trying to be cool in front of their kid.

But here’s a little secret. It’s been around a while. Better yet, it’s not going anywhere anytime soon.

Why It Matters

According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the US. Can you match those numbers with your social media marketing campaign?

There are a few examples of why email is so powerful with Shopify stores specifically.

#1 You can automatically send an email to shoppers who land on the homepage but never click on any products suggesting the top 10 best sellers.

#2 You can automatically send an email to shoppers who browse a product collection but never click on any products suggesting the latest deals in that product category.

#3 You can automatically send an email to shoppers who abandon their cart reminding them to check out and finish their order.

#4 You can automatically send an email to shoppers who browse a product page but never click add to cart that asks if they are still looking to purchase that particular item.

These are just a few of the kinds of emails you can use to ignite your follow-up sales.

With that said, it absolutely makes sense to build your mailing list since many visitors won’t purchase on their first visit.

Best Shopify Apps to Solve it

There are three solid choices when it comes to the best Shopify apps for email marketing;

  1. Klaviyo
  2. Market Hero
  3. OmniSend


Klaviyo is the more sophisticated of the three because it includes cart abandonment and also allows you to create Facebook custom audiences from your buyers based on what they purchased.


Markethero’s main strength is revenue tracking. You can see how much revenue each email in a sequence generates.

You can also see how much a particular customer has spent with you in the past and a sales forecast of what they are likely to spend in the future. This is invaluable for tailoring email campaigns to repeat buyers.

We also use Conversio’s free plan to send out order confirmation emails with a coupon off their next purchase. I also use this email to include FAQs about when delivery can be expected etc. to reduce the strain on my support team.


Omnisend is a very robust platform that has a focus on retargeting and sending messages on different mediums. The platform also allows for more methods of email capturing out of the box like landing pages. They have a pretty fair review of their product versus Klaviyo that is worth a read.

Problem #10: You’re Wasting Money on Traffic

When someone lands on your website you have a very small window of time to grab their attention. If they don’t see what they are looking for, or at least a next obvious step to find it, they’ll probably exit.

Why It Matters

If someone is about to leave your site without a trace, there’s nothing to lose by making them the last chance offer. The thing is, you’ve already paid to get them to your site, so it makes sense to do whatever you can to close the sale.

Because it’s against Facebook’s terms of service to use exit pop-ups that prevent a user from leaving your site, you need to be careful which app you use. You need one that still allows the user to easily exit but grabs their attention as they’re about to.

Best Shopify Apps to Solve it

SEO Manager – SEO Management

When you first start out, it’s easy to buy traffic and forgot about SEO. But SEO should absolutely be part of your long term strategy from the beginning. SEO Manager helps you rank higher. Get found. Sell more. Manage SEO.

SEO Image Optimizer – Optimizing Images for SEO

According to a study of U.S. web-based searches, the world’s second most-used search engine is Google Images. [*

SEO Image Optimizer will automatically optimize the alt text for EVERY image on your site for search engines.

JustUno – Entry Pop Up

The Shoptimized™ has a fully customizable entry pop-up built-in. But if you’re using a different theme, JustUno works great.

Wheelio – Exit Pop Ups

If you’re not using the Shoptimized™ Theme’s built-in exit pop-up, Last Second Coupon works great in terms of tipping the balance for would-be abandoners by offering them a discount coupon. But Wheelio is our favorite as it introduces gamification.

We hate to keep beating our own drum, but when you use the Shoptimized™ Theme, you save enough in cutting out extra app subscriptions that the theme literally pays for itself.

Want the proof of numbers? Jump to the bottom of this article and see for yourself.

Problem #11: Your Shopify store shipping rates are crap

Customers are always trying to find ways to get free shipping. Amazon makes this a big deal with always upselling their service of Amazon Prime. eBay lets you filter sellers who offer free shipping.

You can join in by making free shipping a big deal on your site.

Why It Matters

This is an area Shopify store owners don’t pay enough attention to. If your visitors perceive your shipping rates are unreasonable, it will kill your conversions.

In fact, research from the University of Pennsylvania revealed that a lack of free shipping will turn your customers away in droves.  On the other hand, free shipping in some form is a hugely successful conversion booster.

The research also showed that approximately 60% of e-commerce store owners cite free shipping with a threshold as their most successful marketing tool. This makes total sense because a lack of free shipping is the top reason consumers abandon their virtual shopping carts.

So what if you can’t afford free shipping? It isn’t always possible if you’re dropshipping or have tight margins.

So instead, you need to carefully configure your shipping rates for every product you offer. This is because for some types of items you can charge more for shipping than with others. And sometimes you want to offer a flat rate for shipping if items are coming from a single vendor.

Best Shopify Apps to Solve it

eComShipper – Flexible Shipping Rates

And that’s where eComShipper comes in. You can set your shipping rates by vendor and/or product type.

It saves you the headache of trying to manipulate the shipping weights of items in the Shopify standard settings.

But going back to the most powerful strategy, if you can afford it, is setting a free shipping threshold to boost your average order value and overall profits. So for example, you could set your threshold to $75 so anyone that spends more than that gets free shipping.

Free Shipping Bar

Hextom’s Free Shipping Bar is the industry standard for highlighting your store’s free shipping threshold. Every time an item is added to the cart it recalculates the amount remaining to reach the threshold encouraging shoppers to spend that little bit more.

What’s more, our very own UpliftHero app takes it a step further by offering cross-sells that help shoppers reach the threshold. 

No other app does this. We’ve found it’s THE missing ingredient to skyrocketing your AOV.

It’s a persuasive incentive and reliably gets average order values above the norm.

Problem #12: You aren’t reminding customers that they were interested in your store

You might be wondering why shopping feeds are considered a conversion tool?

Well, there’s a simple reason and that’s because without them you can’t run Dynamic Ads on Facebook, which have become an essential conversion tool.

Why It Matters

A visitor comes to your site and looks at a collection or product page and then leaves your site. Before they’d often be gone forever. But by retargeting visitors, you get a second bite at the cherry and cannot only show them the product they were interested in and remind them about it, but you can also show them other products that might appeal to them if the original product didn’t quite do it for them.

It’s no secret that visitors won’t always purchase on their first visit. And in fact, quite often, adding items to the cart to see the total cost including shipping is part of the research process for a lot of purchasers. Users may do this on several sites before deciding which site to finally buy from if they’re doing a price comparison.

Best Shopify Apps to Solve it

Trackify – Pixel Tracking

If you don’t have a retargeting strategy in place, your competitors likely will and you’ll lose the sale. You’ll also need your Facebook tracking pixel set up correctly and Trackify is the only app that does this the right way to help you maximize the ROI on your ad spend.  It also helps you effortlessly set up your shopping feeds.

Perzonalization – Personalize Reminder Emails

With apps like Perzonalization that deliver personalized recommendations in real-time as the email is opened, you can show the shopper the items they last viewed as well as the item(s) they abandoned.  This works even if they have returned to this site in between you sending the email and them opening it.

Adroll Ads and Retargeting- Ad Management

Spending money on one ad platform without results can be devastating. Using a platform like Adroll lets you target shoppers and then re-target them to keep the buying journey continuing with your potential customer. Reach more shoppers with automated Web, Mobile & Social Ads.

Kit – Facebook Ads Made Easy

Kit helps you create Facebook ads including dynamic retargeting campaigns. It also helps you find your product’s potential Instagram audience.

Kit can look at your products, visitors, and customers to help you make informed recommendations for your next marketing move.

PushOwl – Push Notification Messaging

Push Owl lets you to make your own browser push notifications for your Shopify store. It also has some time-saving automation features such as recovering abandoned carts, price drop alerts, back in stock updates.

Wishlist Plus – Wishlist Functionality 

Metrilo found that adding a wish list to an ecommerce site boosts sales by 19.3%![*]

Customers use wishlists for a variety of reasons:

  1. They save items during holiday seasons
  2. They save items that they want for some point in the future
  3. They save items to share with friends and family

All of these things can lead to an increase in your sales if you have a wishlist functionality built into your store.

Problem #13: Your store’s navigation makes customers want to pull their hair out

Some Shopify store owners focus their time on uploading tons and tons of products, thinking that the more items they have on their site, the more likely someone is to buy something.

It’s not so much about the number of items on your site. It’s the quality of your store and it’s functionality, ease of use, and product listings.

Why It Matters

Improving the user experience of your Shopify store helps channel visitors to your product pages and buy.

Best Shopify Apps to Solve it

Instabadge – Product Badging

This is a key merchandising feature to help highlight items on sale or with free shipping. Instabadge is a great choice if you need an app but we’ve included a badging tool for free with The Shoptimized Theme.

Messenger – Facebook Messenger Integrated

This Shopify built app lets you converse with your customers via Facebook Messenger.

Australian company Erstwilder used Messenger for their online store and saw great results:[*]

  • 50% of customers opted-in to receive order notifications via Messenger
  • 80% of customers replied to order notifications; before, little to none replied to email order receipts

Product Filter & Search App – Product Filtering

The Product Filter & Search App works great for this but if you’re a Shoptimized™ Theme user, our built-in easy to use product filter helps visitors find exactly what they’re shopping for in no time.

Is site navigation worth getting right the first time? The Olympic Store boosted conversions by 7.74% through improving site navigation.

Help Center – FAQ’s

Having an easy to find FAQ’s helps answer sales-objections and close the sale.  Help Center makes this super-simple.

The Shopimizted™ theme has an easy to find and use FAQ section built right into the theme.

Smart Search – Internal Site Search

According to eConsultancy, up to 30% of eCommerce visitors will use internal site search. Typically speaking, due to the increased level of purchase intent, they are also known to convert sometimes up to 5-6X higher than the average non-site search visitor.

So making your site search earn its keep as a conversion tool is a no-brainer, right?

But the problem is, Shopify’s out-of-the-box site search is pretty lame and even most of the best Shopify apps can be expensive.

The Shoptimized™ Theme has a built-in enhanced search feature, but if you’re using a different theme, Smart Search is free up to 25 products and then only $9 a month up to 500 products.

Enhanced site search helps visitors seamlessly find what they’re looking for and increase your conversions.

Bonus #1
Problem #14: Your Shopify store is missing some staple e-commerce features

If you aren’t upping the standards of your Shopify store experience, someone else will be stealing your customers. Plain and simple

Customers are expecting more and more out of a shopping experience online. Mainly, for it to be over and done with. Without the hassle of digging through products, signing up for accounts they’ll never use again, entering needless details during checkout, etc.

Why It Matters

  • 37% of US online shoppers have abandoned an order in the 2017 quarter solely due “The site wanted me to create  an account”
  • 28% of US online shoppers have abandoned an order in the past quarter solely due to a “too long/complicated checkout process”.

The bar is being raised all the time for a smooth shopping experience. These are important things to implement into your Shopify store ASAP.

Best Shopify Apps to Solve it

Subscriptions by Recharge

Whether you’re leaning toward the idea of offering a subscription line to your existing business or creating an entirely new store, subscriptions are a way to save money over the long term. If you don’t sell consumables like supplements, get creative – a T-shirt if the month club, a magazine subscription for your niche, an association membership.

By knowing what you’ll be selling over a period of time, you can better plan for reinvesting. And customers can save over the long term by buying a subscription at a discount.

They have a 60-day trial so you can make sure the ROI is there before you have to pay. Monthly recurring revenue not only makes your business more robust but it skyrockets its resale value.

McAfee Security Seal – SSL Certificate Badge

Security certificates and having SSL enabled sites are becoming the norm. Anything that will raise the levels of trust of a potential buyer is a pillar to build on.

Although the McAfee Security Seal isn’t essential, it has its place.

Research shows that 19% of US online shoppers have abandoned an order in a 2017 quarter solely because “I didn’t trust the site with my credit card information”.

This means a clean design and proof of security can save almost 20% of your customers from disappearing at checkout.

Your first 500 visits per month are free. After that, it’s not cheap but when you’re starting out, the extra edge it gives you can be useful for those all-important first visitors to your site before you get any customer reviews.

Multi-Currency Converter – Currency Conversion

It’s no secret that showing prices in your visitors’ local currency helps boost conversions.  Multi-Currency Converter is super easy to use.

But if you’re using the Shoptimized™ Theme, it has a built-in currency converter that works in exactly the same way.

ShipTimer – Shipping Time Estimator


User-testing has proven “When will I receive my order?” is one of the biggest questions a shopper has. Amazon realizes how important it is to answer.

For Shopify store owners, ShipTimer allows you to do it in the same way.  

But if you are looking for an easily integrated solution, the Shoptimized™ Theme does this natively at no extra cost.

Tracking & Delivery Updates – Order Tracking

Being able to easily track orders not only increases trust pre-purchase but also reduces the burden on your support team.

T̶r̶a̶c̶k̶i̶n̶g̶ ̶&̶ ̶D̶e̶l̶i̶v̶e̶r̶y̶ ̶U̶p̶d̶a̶t̶e̶s̶ ̶b̶y̶ ̶A̶f̶t̶e̶r̶s̶h̶i̶p̶ ̶i̶s̶ ̶g̶r̶e̶a̶t̶ ̶a̶n̶d̶ ̶i̶t̶’̶s̶ ̶f̶r̶e̶e̶ ̶u̶p̶ ̶t̶o̶ ̶1̶0̶0̶ ̶s̶h̶i̶p̶m̶e̶n̶t̶s̶ ̶p̶e̶r̶ ̶m̶o̶n̶t̶h̶.̶ ̶I̶t̶ ̶m̶a̶k̶e̶s̶ ̶t̶h̶e̶ ̶t̶r̶a̶c̶k̶i̶n̶g̶ ̶p̶r̶o̶c̶e̶s̶s̶ ̶e̶a̶s̶y̶ ̶f̶o̶r̶ ̶y̶o̶u̶r̶ ̶c̶u̶s̶t̶o̶m̶e̶r̶s̶ ̶a̶n̶d̶ ̶i̶t̶ ̶l̶o̶o̶k̶s̶ ̶f̶a̶n̶t̶a̶s̶t̶i̶c̶.̶

Update: Shopify now has this as a native feature.

Bonus #2
Miscellaneous Best Shopify Apps to Make Your Life Easier

Dropified – AliExpress Integration

Dropified is a great app that makes listing AliExpress products and fulfilling orders a breeze.


Oblero is another great source for making it easy to find and import new products for your store without the hassle.

Order Metrics – Metrics

Being able to know to the penny how your ad campaigns are performing and track your ROAS is essential when you’re scaling. Order metrics makes this a breeze, you can pull-in AliExpress products and shipping costs and link it to your Facebook and AdWords ads accounts as well as Google Analytics.

The One Best Shopify App to Rule Them All

It’s an easy trap. At least in the beginning. To think how there should be a single app that can do EVERYTHING. To run perfect and all sync together wonderfully. While no one can promise you this and deliver, there is one app that does a good job of it.

To be honest, it’s not an app at all. It’s our Shoptimized™ Theme.

But if you haven’t been sold yet by reading this article, let’s have the math do the magic.

Shoptimized™ – The Bottom Line

Let’s take the cost of each app category that Shoptimized™ and figure out your yearly cost:

  • Entry Pop-up ($19/mo) = $235 yearly
  • Exit Pop-ups ($6/mo) = $72 yearly
  • Internal Site Search ($9/mo) = $108 yearly
  • Product Badging ($10/mo) = $120 yearly
  • Product Countdown ($10/mo) = $120 yearly
  • Shipping Time Estimator ($15/mo) = $180 yearly
  • Social Proof Pop Up ($10/mo) = $120 yearly
  • Sticky Add-to-Cart ($6.99/mo) = $84 yearly
  • Currency Switcher ($9.95/mo) = $120 yearly
  • Product Personalizer ($9.99/mo) = $120 yearly
  • Cross-sell Pop-up ($47/mo) = $564 yearly
  • Mega-Menu ($8.99/mo) = $108 yearly
  • Shopper & Stock Remaining Counter ($5/mo) = $60/yearly

So, for all of these amazing sales converting features, your Shopify store would be eating away $2,101 a year at your bottom line. 

That’s $175 a month. 

Which may not sound like a lot to some Shopify store owners. But for anyone starting out, that’s a cost that makes them throw in the towel before the e-commerce fight has even begun.

Comparing that number to Shoptimized’s cost-effective $127 one-time fee, the theme pays for itself in less than a month.

That solves a vast amount of problems for a small price.

If that doesn’t give Shoptimized™ the blue ribbon for the best Shopify theme, I’m not sure what would.

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Bradley Long

Bradley Long

Bradley is a Conversion Rate Expert and store owner since 2005. He’s helped some of the world’s most sophisticated brands to double and sometimes triple their conversion rates. He architected the #1 unofficial Shopify theme, Shoptimized™ and is also CEO of Funnel Buildr, the perfect tool for massively growing your store’s Average Order Value.

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