Increase Conversions From Mobile Users
The number of mobile browsers has been outdistancing those that access other sorts of devices for a long time now. But, new numbers are suggesting that the browsing is now resulting in more sales. The point is that those e-commerce mavens and marketers that have spent time and money making their site mobile-friendly should be getting an uptick in conversions. One Irish research firm noted that sales instigated by mobile users grew by almost 25% in the twelve months ending in the summer of 2018. This is why knowledge on how to increase conversions from mobile users is a very important key.
What The Data Shows
The data covered the U.S and European buyers, specifically. For those site-owners still tweaking to get more mobile traffic, there are core issues to consider. Speed is of the essence, as it often takes an agonizing 15 seconds for mobile content to load. Also, content for those that use on-the-go devices should be easy to read and consume. Flashy graphics and load-bearing scripts are not necessarily the way to go. Keep the look of the site simple, but eye-catching. Navigation should be easy peasy. Don’t use any complicated terms and run speed tests, often. But, not from desktops, which skew faster.
- Everyone is always using their phones in the world today and marketers are trying to tap into it.
- Mobile commerce is something that is very real and many individuals are realizing it now.
- You want to get some feedback from the people that are using your particular platform.
“If you’ve invested the time in making your website’s mobile version more shopper-friendly, you should start seeing better returns. Mobile users have long outnumbered visitors on desktops and tablets in respect to catalog browsing. But, finally, the number of mobile purchasers is increasing.”