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Business Owners Should Avoid These Mistakes

During the holiday season, orders received are above the average that most time of the year. Lots of business owners are committing these 6 e-commerce shipping mistakes during the holidays. No question that these mistakes can really affect the operations of the business during these times. It is equally important to always remember to avoid these common mistakes business owners make.

Holiday Season Order Volume

November and December are the busiest time of the year for American online retailers, who in 2017 made over $100 billion in sales over just those two months alone. However, with this opportunity comes lots of chances to accidentally botch the fulfillment of customer orders.  Also, this can be the worst possible time for both you and the customer. You need to clearly communicate shipping company cutoff dates. In addition, make sure you have enough workers and packing materials, and ensure proper delivery addresses and accurate shipping costs. Failure to do so can lose you the opportunity for repeat customers and really upset buyers! And this can lead to the customer leaving a bad review about the services they experienced from your store. We don’t want that to happen.

Key Takeaways:

  • The opportunity for retailers to make considerable sales during the holiday season is huge but so is the opportunity to make errors in shipping.
  • Online stores should remember that repeat customers do have a lower cost of acquisition than are new customers so they should provide good service.
  • When a shipping glitch occurs, the retailer would have to replace the product but more importantly, the customer would be disappointed and may not come back.

“Customers expect delivery. For online stores that sell tangible products, order fulfillment is arguably the single most essential task. It is the culmination of marketing, web development, and customer service.”

To Read More: Practical Ecommerce | 6 Holiday Ecommerce Shipping Mistakes to Avoid

Bradley is a Conversion Rate Expert and store owner since 2005. He’s helped some of the world’s most sophisticated brands to double and sometimes triple their conversion rates. He architected the #1 unofficial Shopify theme, Shoptimized™ and is also CEO of Funnel Buildr, the perfect tool for massively growing your store’s Average Order Value.

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