The Baymard Institute is the world's leading authority on e-commerce best practice conversion rate optimization guidelines. The Shoptimized theme has been developed following these proven principals so your store converts better than with any other theme.
Baymard created 5 Benchmark Databases from 300 site reviews, 1,883 web pages, and 12,784 ‘best practice’ examples, across 5 different usability themes:
The Shoptimized theme complies with every applicable recommendation.
Social proof, scarcity and authority are three of the six principles of persuasion, (along with reciprocity, commitment/consistency and liking) that Dr Robert Cialdini lays out in his bestselling book 'Influence the Psychology of Persuasion'.
The Shoptimized Theme fully embraces these time tested principals:
Social proof: Easily integrate review apps and showcase your best reviews to give visitors the confidence that others have had a good buying experience. Plus the theme provides optional placeholders for you to show off additional testimonials from happy customers in the footer and on the home page.
Scarcity: Give your fence-sitting visitors the nudge they need to buy today by displaying a countdown timer and remaining stock bar on any or all of your product pages.
Authority: If you’re established enough to have won awards or have media mentions, we’ve created a banner space in the header so you can easily add proof. If you’re not there yet, add a widget to your store’s header showing the number of Facebook fans your business page has.
It’s a known psychological fact that the fear of losing something is far more motivating than the prospect of gaining something. If you’re product is only available for a limited time or you have a special offer that ends soon, it’s a fantastic leverage tool to get people to act now.
Shoptimized lets you simply add a tag to whichever products you want to display a countdown timer for. Choose the number of days or hours that the timer will count down from. It even automatically resets when it reaches zero. This mean you can set it and forget it.
Switching on this setting has a two-pronged effect; Firstly, it creates a sense of urgency that visitors will miss out when stocks run out. Secondly, it as a built-in social proof element that others have previously bought the item.
Combining these two proven persuasion principals makes for increased conversions.
No need to get your developer involved, simply copy and paste the code into the relevant field in your theme settings and that’s it!
A weak guarantee is the fastest way to turn off would-be customers. And what’s worse is forcing customers to hunt around for the information on it before they buy.
It’s an essential part of your unique value proposition so we’ve put it prominently in the footer so visitors can get the reassurance they need before they checkout.
You can’t afford to assume your visitors already know why they should buy from you. You need to set yourself apart from your competition and one of the best ways of doing this is telling them why you’re better than the rest.
And the best time to tell them why is just when they’re about to commit to buying. So we’ve added ‘Reasons Why’ icons under the ‘Add to Cart’ button and also on the cart page itself.
You can choose from our template icons or load your own.
It’s no secret that product videos increase conversions so we’ve made it easy for you to add your videos alongside your product images (instead of embedding them in the description like most themes force you to do).
We’ve also added a place where you can add videos in the footer so you can tell your story and reinforce your unique value proposition. (You can turn this feature off at the click of a button if you’re not ready to get in front of the camera just yet.)
It's no secret that selling personalized/customizable items increases conversions compared to non-customizable items. It also means you can charge higher prices too.
The Shoptimized Theme has product customization features built-in. Saving you $180 per year on an equivalent app.
The Baymard Institute’s research into top performing e-commerce stores found that those that perform best consistently use a mega-menu. It makes sense that when users can see the entire landscape of what you have to offer in one vista, they’re more likely to find their way to products that they will buy.
With Shoptimized you can customize the mega-menu to suit your niche and range of products making it easy for your visitors to find and buy your products.
Only have a handful of products? That’s cool, you can switch the mega-menu off and stick to traditional navigation until your range grows big enough.
Your header is hands-down the most important piece of real estate on your store. It sets the tone for your brand and it’s the most visually consistent element. Because of this fact, you have to make every pixel in your header earn its place.
That’s why we’ve made it customizable in 8 crucial ways.
Like persuasion expert, Dr. Cialdini says, people will do things that they see other people are doing. It’s a fundamental of human persuasion, so we built in a notification pop-up that randomly displays sales from your store. If your prospects see a buying frenzy, they’re more likely to join in.
Again, social-proof is a big persuasion element, so showing a real time visitor count layers on another way to make your visitors feel there are others after your products too.
And when you combine this with scarcity inducing factors, like low stock or expiring discounts, then conversions go through the roof.
Your average order value is a critical factor in whether your ad campaigns make money hand over fist, or are losing you money.
This built-in upsell pop-up lets you bump up your average order value by encouraging customers to buy more than one item. It’s simple and effective.
Third party apps that do this are notorious for slowing your site down and killing conversions.
Getting visitors to add an item to the cart is everything when they land on your product pages, if your button is camouflaged or hidden by clutter, your sales will suffer.
We make it easy for you to test different button sizes, colours and call-to-action text. This way you can find the sweet spot that pulls in the maximum profits.
As legendary copywriter Gary Bencivenga says “In most people, the fear of loss is a much stronger motivator than the desire for gain”. So by making users feel that the deal they want is going to go away, you can create a sense of urgency. That’s why we added an optional countdown timer on the cart page to help motivate users to complete their checkout.
Many of our theme users asked if we could create a way to skip the cart entirely from the funnel, this reduces friction and often increases conversions. We’ve made this a simple checkbox option for you to test this on your own store and boost profits.
This is a key merchandising feature to help highlight items on sale or with free shipping that e-commerce platforms like Monetate charge $30k per year for. We've included it for free.
The Shoptimized Theme makes setting up your Shopify Store super easy.
What I like best about it is that the theme has been designed by a team who are themselves selling day in, day out on Shopify, so they have designed a theme specifically to boost conversions and make it easy for customers to use – both of which are very important in an ecommerce setting.
Shoptimized is the only theme I have used on my store, and I have had a number of compliments on the look and user experience.Tanya Smith Lorenz
I am so glad that I found the Shoptimized Theme early, when I started building my stores.
Finding a high converting theme can be an expensive and exhausting because you really don’t know what works until you try it.
Since I’ve installed the Shoptimized Theme I know for a fact that I found the perfect theme and will look no further.
It is mobile optimized with all the features needed for a highly converting store. Its easy to install and customize to fit your store and brand.
Furthermore, it is very flexible, so you can add and change things if you’d like to.
Thanks to the Shoptimized Theme, I’ve been seeing conversion rates up to 12% when selling retail, which has exceeded my expectations. Its also always being updated which gives me peace of mind.
Highly, HIGHLY recommend!!!
The Shoptimized template helped save me a lot of time with great features that are helpful for marketers.
My conversion rates were much better than with my previous theme. A great tool for those who run Shopify stores, and built by one of the biggest sellers in the Shopify industry!Jason Tax
It's no secret that mobile traffic has overtaken desktop by almost 10:1 in the last 6 years (source: Statista). This means that your store needs to perform perfectly on mobile to maximize your profits. This goes for your content and the page load times.
The thing is, most Shopify themes are built backwards because they rely on the outdated approach of responsive design. This old school method starts with a desktop design which is then rehashed downwards to fit on mobile devices. The end result is a site that often performs sub-optimally on mobile costing you precious sales.
But the Shoptimized theme is the only theme that's built from the ground up with a mobile-first approach. This means your store's most persuasive content gets seen more readily and that navigating the site is quick and effortless for your visitors. The net results are higher conversions and more repeat business from a better user experience.
Want more motivation? Check your analytics. You’ll likely find that a significant chunk of your traffic is coming from mobile devices.
Responsive web design is an outdated concept in the light of such a huge spike in mobile traffic. The Shoptimized theme is the only theme built with a mobile-first mindset for better mobile conversions
...ensure that your site is optimized for mobile traffic first, then make sure it looks great on a desktop or laptop.
After 14 months of rigorous testing and over $24,000 in design and development costs, I've created the ultimate Shopify theme that cuts out the sales-killing elements of most standard themes.
Hi, my name's Bradley Long and on top of running a string of my own Shopify stores, I also moonlight as a Conversion Rate Optimization consultant. I've grown online sales for some of the world's most sophisticated brands and dozens that you may not have heard of (but are all 7,8 & 9 figure businesses). This insider's track has given me the unique priveledge of understanding visitor psychology and behavior across dozens and dozens of niches and industries. It also means I have run hundreds of split-tests to know down to the penny what works and what fails miserably in online commerce.
And that's why, when it came to developing the Shoptimized Theme, I distilled everything I've learned from running my own e-commerce stores since 2005 into making it convert like no other. Plus the experience gained from every split-test I've ever run for both myself and for dozens of clients has been poured into this high-converting theme.
Carefully designed layouts, copy and on page elements to convert visitors to buyers, based on hundreds of split-tests and tens of thousands of dollars in custom e-commerce programming.
Eliminates hours of expensive developer customization that most themes need in order to make sales.
Product page templates developed specifically for high converting T-shirt promotions and free+shipping offers.
The screenshot below shows the results of a recent split-test. We tested a popular Shopify theme against the Shoptimized theme and it beat it by a whopping 56.3%!
Full disclosure: We kept the traffic source the same (Facebook ads) and the products we were driving traffic to were the same too. (Changing the traffic source/audience or product can have a dramatic effect on conversions so we needed to isolate those variables.)
The end result is that with the Shoptimized Theme, your advertising spend brings you are far higher ROI and you can afford to reinvest more into traffic and other customer acquisition strategies to out-gun your competition.
In a head-to-head split test, the Shoptimized Theme turned 56.3% more
visitors into customers than another popular Shopify theme.
This might just be the best theme out there. And believe me when I say I have experience with a lot of them and with Wordpress too.-John Keers
The new theme is freaking fantastic!
It looks super clean, professionally built, and I will not be surprised if a horde load of e-commerce stores start using this theme.
Thank you for all your efforts in helping us succeed.
I can proudly say investing in you all, was well worth the money. I sincerely mean every word.
Thanks very much for your help. Your customer service is awesome. Just recommended a few friends to buy your theme.-Mel Foyston
If you're too busy running your store or just want your new theme set up in the optimal way to maximize your conversions, then our team can install and configure your theme for you for just $99 additional cost.
Simply contact our support desk after you have purchased your theme to arrange the additional payment and book our developer time.